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3. Marketing 4.0

The basics of good Web design

When we think of design, we often think of fashion design. However, while fashion design leans more towards art, graphic design is first and foremost a communication tool. As Frédéric Metz, former director of UQAM's Centre de Design, once said, "Good design is where form meets function". An example of this would be the citrus juicer by the great industrial designer Philippe Starck.

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3. Marketing 4.0

« Ensemble on va plus loin »

Once again, Ovation innovates. We present our latest achievement, which combines the power of several tools working in perfect synergy. We've brought together your data from Ovation, Salesforce's Marketing Cloud and added artificial intelligence based on the predictive matrix to propel your sales. We've been talking about it and working on it for a long time, but today, we're there!

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3. Marketing 4.0

Switch to GA4

Did you know that you must migrate to Google Analytics 4, the next generation of Google Analytics, before July 1, 2023?

A necessary evil! In response to privacy issues, Google has launched GA4, which anonymizes IP addresses and limits data retention. Many of you have already taken the plunge, but for the rest of you, previous versions will soon no longer be supported. All in all, migration is fairly straightforward: all you have to do is follow the steps.

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3. Marketing 4.0

Living with its time

In the last few months, many of you have forwarded us emails from clients who do not identify themselves as "Mr." or "Ms.". In fact, if we are completely honest, few of us like these terms...

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1. The metamorphosis

The big brother

When I was young, movies often featured the big, strong brother protecting his little brother. The little one would get bullied and the big one would come to the rescue. That's probably why when I was young, I idealized having a big brother...

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3. Marketing 4.0

The evolution towards segmentation

One of the hypotheses that would explain the evolution of human beings is that their brain would have grown in order to allow them to interact with a larger number of individuals. But what happens when we continually add new individuals to a group?

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