We observed that the confirmation message associated with the purchase of a membership card sometimes created confusion when the new card was linked to the customer's web account. In fact, the content of this e-mail was only appropriate for membership cards purchased at the counter or by telephone. For all membership cards purchased online, our message was unnecessary and directed customers to an irrelevant action.
Your performance is important to us, and we're always interested in hearing your comments. A few promoters have mentioned to us that, although the confirmation e-mail following a purchase reaches the recipient, some of their customers do not receive the second e-mail containing the tickets associated with that purchase.
As we've already announced, our move to Marketing Cloud, which comes as a result of Salesforce's integration with our solution, is a major step forward in our evolution. In fact, it's a launchpad for a series of features to come in the near future that will, let's just say, take your business to new heights.
When we think of design, we often think of fashion design. However, while fashion design leans more towards art, graphic design is first and foremost a communication tool. As Frédéric Metz, former director of UQAM's Centre de Design, once said, "Good design is where form meets function". An example of this would be the citrus juicer by the great industrial designer Philippe Starck.
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