* This article has been translated with a translation tool.
As we announced, our move to Marketing Cloudwhich results from the integration of Salesforce to our solution, is a big step in our evolution. In fact, it's a launching pad for a series of features to come in the near future that will, let's just say, take your business to new heights.
In addition to having automated personalized show suggestions to each customer during an online transaction, it is now also in the thank-you email, after the event, that we suggest up to 3 shows for which a customer has a high propensity to purchase. Once again, this is the power of our predictive matrix combined with Marketing Cloud at work!
It's all fully automated! You no longer need to identify and add a static event to promote in your thank-you email. This section is automatically populated and customized for each customer by the platform itself. All you have to do is harvest the fruits.
But that's not all. In the next few months, the thank-you e-mail will be transformed into a journey, with a section allowing customers to rate the show they have attended. And in the longer term, this appreciation will be taken into account by the predictive matrix, which will adjust the suggestions made to customers. Tadam!
This is just one example of the power of our tools working in symbiosis. We're driven and highly motivated to develop more of these kinds of initiatives to help you improve your results without increasing your workload. We have a long list of such projects, and you'll always have a front-row seat to our INN-Ovation.
On your mark, get set, go!
The Ovation team