Blog

3. Marketing 4.0

Marketing boost

I recently had the chance to realize one of my long-held dreams: to teach in my field, marketing. Since August, I've been taking on a teaching load at the Séminaire de Sherbrooke for the Sales Techniques course in the Web Marketing Manager program.

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1. The metamorphosis

A useful playground

At Ovation, we're constantly looking for ways to make your job easier. Knowing that you often have to recruit and train staff, we offer you a new environment that will be very useful to you.

With this in mind, we offer you the ticketing service you're familiar with, but in a version designed for training and practice. It's an environment conducive to learning and skills development. It allows users to familiarize themselves with the platform and carry out a series of exercises without fear of affecting your database or your results.

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1. The metamorphosis

By popular demand

We're delighted to hear that so many of you are using our loyalty module. It's a distinctive feature of our solution, and a must-have for those of you who rely on customer loyalty. It enables you to deploy and manage a recognition program that's tailored to your most valued customers, with the aim of turning them into true ambassadors for your brand.

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5. Others

Voice purchases

No, we're not referring here to sales made by voice over the phone or at your counter. Rather, we're having fun with the idea that voice assistants, such as Siri, Alexa, Cortana, Google Home and others, make it possible to make online purchases without moving or even using your fingers. According to a spring 2023 study, 30% of adult Quebecers use a voice assistance service to ask for the outside temperature, check the news, control other smart devices, etc.

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5. Others

Scams and frauds

Every industry can be threatened by fraud, and ticket sales are no exception. Unfortunately, it's easy for fraudsters to fool innocent buyers. Repeatedly reselling the same electronic ticket or buying tickets with a fraudulent credit card are just some of the techniques used by scammers.

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5. Others

Are you compliant?

Alors que les nouvelles exigences de la loi 25 viennent d’entrer en vigueur, La Presse publie qu’une analyse des pratiques réelles de PME montre que seulement 3 % d’entre elles ont réellement implanté l’ensemble des pratiques nécessaires pour se conformer.

On September 22, phase 2 of legislation 25 came into force. This reform modernizes the provisions governing the protection of personal information so that they are better adapted to the challenges of today's digital environment. This amendment applies to all companies and organizations.

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5. Others

Red Carpet!

September already, a sign that the summer season is drawing to a close! Nature is preparing to show us all her splendour, with warm colors tinged with gold and flamboyant reds. It's the season of generous harvests and abundance.

September is also synonymous with the back-to-school season. Back to school, back to television and back to culture.

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1. The metamorphosis

Become an expert

As announced earlier this summer, our corporate website has undergone a complete facelift. Improved, redesigned, more attractive and more modern, it showcases the full scope and strength of our solution.

But did you know that there's also a private space? It's a space dedicated to you, the broadcasters and users of our tools, accessible online and available 24/7. We publish videos on a variety of subjects that you can watch at your own pace. So you can perfect your mastery of our solution, or simply brush up on a particular aspect.

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3. Marketing 4.0

A little brush stroke...

You invest time and money in designing your newsletter templates and e-mail campaign templates, and you want them to be as effective as possible! Their content and layout are chosen down to the last detail. You use the right words to present a compelling offer of the best product for your target profiles. Everything is calculated, even the timing is strategic. But did you know that your templates can be distorted depending on the e-mail platform used by your recipients?

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