Customer segmentation consists of dividing an organization's database into groups of customers who share similarities and whose behavior presents an opportunity or a sign of decline. The aim of this segmentation is to tailor our strategies to treat each customer in such a way as to maximize their value to the organization.
In our industry, data is crucial to guide our decisions, develop our strategies, measure and compare our performance, identify trends, make projections... For this reason, we always collect as much data as possible. This raw data speaks to you, but producing specific reports from it is much more evocative.
You invest time and money planning your events. Talent scouting, negotiation, programming, marketing, projections and sales efforts, operations... nothing is left to chance in this long process of bringing your venue to life. And like many, you communicate with your audience to thank them for attending your shows. A simple gesture that shows you appreciate their support.
I recently had the chance to realize one of my long-held dreams: to teach in my field, marketing. Since August, I've been taking on a teaching load at the Séminaire de Sherbrooke for the Sales Techniques course in the Web Marketing Manager program.
At Ovation, we're constantly looking for ways to make your job easier. Knowing that you often have to recruit and train staff, we offer you a new environment that will be very useful to you.
With this in mind, we offer you the ticketing service you're familiar with, but in a version designed for training and practice. It's an environment conducive to learning and skills development. It allows users to familiarize themselves with the platform and carry out a series of exercises without fear of affecting your database or your results.
We're delighted to hear that so many of you are using our loyalty module. It's a distinctive feature of our solution, and a must-have for those of you who rely on customer loyalty. It enables you to deploy and manage a recognition program that's tailored to your most valued customers, with the aim of turning them into true ambassadors for your brand.
No, we're not referring here to sales made by voice over the phone or at your counter. Rather, we're having fun with the idea that voice assistants, such as Siri, Alexa, Cortana, Google Home and others, make it possible to make online purchases without moving or even using your fingers. According to a spring 2023 study, 30% of adult Quebecers use a voice assistance service to ask for the outside temperature, check the news, control other smart devices, etc.
Every industry can be threatened by fraud, and ticket sales are no exception. Unfortunately, it's easy for fraudsters to fool innocent buyers. Repeatedly reselling the same electronic ticket or buying tickets with a fraudulent credit card are just some of the techniques used by scammers.
Alors que les nouvelles exigences de la loi 25 viennent d’entrer en vigueur, La Presse publie qu’une analyse des pratiques réelles de PME montre que seulement 3 % d’entre elles ont réellement implanté l’ensemble des pratiques nécessaires pour se conformer.
On September 22, phase 2 of legislation 25 came into force. This reform modernizes the provisions governing the protection of personal information so that they are better adapted to the challenges of today's digital environment. This amendment applies to all companies and organizations.
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