September already, a sign that the summer season is drawing to a close! Nature is preparing to show us all her splendour, with warm colors tinged with gold and flamboyant reds. It's the season of generous harvests and abundance.
September is also synonymous with the back-to-school season. Back to school, back to television and back to culture.
As announced earlier this summer, our corporate website has undergone a complete facelift. Improved, redesigned, more attractive and more modern, it showcases the full scope and strength of our solution.
But did you know that there's also a private space? It's a space dedicated to you, the broadcasters and users of our tools, accessible online and available 24/7. We publish videos on a variety of subjects that you can watch at your own pace. So you can perfect your mastery of our solution, or simply brush up on a particular aspect.
You invest time and money in designing your newsletter templates and e-mail campaign templates, and you want them to be as effective as possible! Their content and layout are chosen down to the last detail. You use the right words to present a compelling offer of the best product for your target profiles. Everything is calculated, even the timing is strategic. But did you know that your templates can be distorted depending on the e-mail platform used by your recipients?
Wisely structured and analyzed data is the key to informed decision-making. That's how we've summed up the last few years of developing functionalities that take advantage of the tools recently integrated into our solution, while keeping data in mind.
• Matrice prédictive : analyse les données et identifie continuellement les spectacles les plus susceptibles d’intéresser chaque client en fonction de son historique.
Le terme « parcours » est l’un de ces termes à la mode, qui peut être perçu comme dénué de sens profond. Toutefois, derrière ce « buzzword » existe un outil avec un potentiel marketing énorme.
A journey consists of a series of automated communications sent to people who meet certain criteria or have taken certain actions. Each message can be personalized for the receiver. They are frequently used to sell products or services, but can also be used to learn more about the interests, behaviors and habits of customers and prospects.
At a time when the smartphone is practically an extension of the human body, it's important to consider this medium, as well as others, when creating your digital communication tools. Responsive design is one of the keys to ensuring that your message reaches the widest possible audience.
We observed that the confirmation message associated with the purchase of a membership card sometimes created confusion when the new card was linked to the customer's web account. In fact, the content of this e-mail was only appropriate for membership cards purchased at the counter or by telephone. For all membership cards purchased online, our message was unnecessary and directed customers to an irrelevant action.
Your performance is important to us, and we're always interested in hearing your comments. A few promoters have mentioned to us that, although the confirmation e-mail following a purchase reaches the recipient, some of their customers do not receive the second e-mail containing the tickets associated with that purchase.
As we've already announced, our move to Marketing Cloud, which comes as a result of Salesforce's integration with our solution, is a major step forward in our evolution. In fact, it's a launchpad for a series of features to come in the near future that will, let's just say, take your business to new heights.
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