Blog

3. Marketing 4.0

A Window on the Entertainment World

If there's one goal that every player in the performing arts shares, it's to bring our artists and our culture to the attention of the general public. At Ovation, this means developing a wide range of marketing tools to promote your programming to your audience.

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3. Marketing 4.0

Subjected to a battery of tests

As we've mentioned a few times, we've been actively working on marketing and artificial intelligence for just over two years now. This work has resulted in various tools and processes that we have made available to those who have made the step towards Marketing Cloud.

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3. Marketing 4.0

Customer segmentation

Customer segmentation consists of dividing an organization's database into groups of customers who share similarities and whose behavior presents an opportunity or a sign of decline. The aim of this segmentation is to tailor our strategies to treat each customer in such a way as to maximize their value to the organization.

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3. Marketing 4.0

We want to know it all!

In our industry, data is crucial to guide our decisions, develop our strategies, measure and compare our performance, identify trends, make projections... For this reason, we always collect as much data as possible. This raw data speaks to you, but producing specific reports from it is much more evocative.

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3. Marketing 4.0

A perpetual sales cycle

You invest time and money planning your events. Talent scouting, negotiation, programming, marketing, projections and sales efforts, operations... nothing is left to chance in this long process of bringing your venue to life. And like many, you communicate with your audience to thank them for attending your shows. A simple gesture that shows you appreciate their support.

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3. Marketing 4.0

Marketing boost

I recently had the chance to realize one of my long-held dreams: to teach in my field, marketing. Since August, I've been taking on a teaching load at the Séminaire de Sherbrooke for the Sales Techniques course in the Web Marketing Manager program.

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3. Marketing 4.0

A little brush stroke...

You invest time and money in designing your newsletter templates and e-mail campaign templates, and you want them to be as effective as possible! Their content and layout are chosen down to the last detail. You use the right words to present a compelling offer of the best product for your target profiles. Everything is calculated, even the timing is strategic. But did you know that your templates can be distorted depending on the e-mail platform used by your recipients?

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3. Marketing 4.0

Data-driven

Wisely structured and analyzed data is the key to informed decision-making. That's how we've summed up the last few years of developing functionalities that take advantage of the tools recently integrated into our solution, while keeping data in mind.

• Matrice prédictive : analyse les données et identifie continuellement les spectacles les plus susceptibles d’intéresser chaque client en fonction de son historique.

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3. Marketing 4.0

Customers' journey

Le terme « parcours » est l’un de ces termes à la mode, qui peut être perçu comme dénué de sens profond. Toutefois, derrière ce « buzzword » existe un outil avec un potentiel marketing énorme.

A journey consists of a series of automated communications sent to people who meet certain criteria or have taken certain actions. Each message can be personalized for the receiver. They are frequently used to sell products or services, but can also be used to learn more about the interests, behaviors and habits of customers and prospects.

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