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3. Marketing 4.0

Passez à GA4

Saviez-vous que vous devrez impérativement migrer vers Google Analytics 4, la nouvelle génération de Google Analytics, avant le 1er juillet 2023 ?

Un mal nécessaire! C’est en réponse aux enjeux de confidentialités que Google lance GA4 qui vient anonymiser les adresses IP et limiter la conservation des données. Plusieurs d’entre vous ont déjà fait le saut, mais pour les autres, sachez que les versions précédentes ne seront bientôt plus supportées. La migration est somme toute assez simple, il suffit de suivre les étapes.

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3. Marketing 4.0

Living with its time

In the last few months, many of you have forwarded us emails from clients who do not identify themselves as "Mr." or "Ms.". In fact, if we are completely honest, few of us like these terms...

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1. The metamorphosis

The big brother

When I was young, movies often featured the big, strong brother protecting his little brother. The little one would get bullied and the big one would come to the rescue. That's probably why when I was young, I idealized having a big brother...

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3. Marketing 4.0

The evolution towards segmentation

One of the hypotheses that would explain the evolution of human beings is that their brain would have grown in order to allow them to interact with a larger number of individuals. But what happens when we continually add new individuals to a group?

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