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3. Marketing 4.0

Switch to GA4

Did you know that you must migrate to Google Analytics 4, the next generation of Google Analytics, before July 1, 2023?

A necessary evil! In response to privacy issues, Google has launched GA4, which anonymizes IP addresses and limits data retention. Many of you have already taken the plunge, but for the rest of you, previous versions will soon no longer be supported. All in all, migration is fairly straightforward: all you have to do is follow the steps.

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1. The metamorphosis

Yellow bus

I'm not telling you anything new when I say that school classes can be a very interesting clientele for any presenter. Not only do they allow you to liven up your venue by presenting shows during the day, they're also an excellent way of developing tomorrow's clientele.

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1. The metamorphosis

The 2.0 event card

Several months ago, in fact at the same time as the first iteration of the memo module, we tested a first version of the event card with a few venues. Reception was mitigated, with some fearing a loss of autonomy in the creation of their performances.

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