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5. Others

Ram dam dam wa la dou

« C’est le temps des vacances… » nous chantait Pierre Lalonde, alors que Véronique et les fantastiques nous fredonnent « C’est l’été et c’est fantastique ».

Yes, the warm season has arrived. Perhaps for you, it's a less busy time of year, allowing you to take a breather after a busy season? For others, this season will be synonymous with effervescence and big projects, with summer theater, festivals, outdoor performances and so on. If not, you'll undoubtedly have some planning to do for next season.

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1. The metamorphosis

On the road to new reports

Here's a look back at recent discussions on the subject of reports. Thank you to those who attended one of the meetings and shared their experiences. Your feedback is important to us, and we'll be using this information to define how reporting will work in the ticketing system we're developing?

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3. Marketing 4.0

A Window on the Entertainment World

If there's one goal that every player in the performing arts shares, it's to bring our artists and our culture to the attention of the general public. At Ovation, this means developing a wide range of marketing tools to promote your programming to your audience.

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3. Marketing 4.0

Subjected to a battery of tests

As we've mentioned a few times, we've been actively working on marketing and artificial intelligence for just over two years now. This work has resulted in various tools and processes that we have made available to those who have made the step towards Marketing Cloud.

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3. Marketing 4.0

Customer segmentation

Customer segmentation consists of dividing an organization's database into groups of customers who share similarities and whose behavior presents an opportunity or a sign of decline. The aim of this segmentation is to tailor our strategies to treat each customer in such a way as to maximize their value to the organization.

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3. Marketing 4.0

We want to know it all!

In our industry, data is crucial to guide our decisions, develop our strategies, measure and compare our performance, identify trends, make projections... For this reason, we always collect as much data as possible. This raw data speaks to you, but producing specific reports from it is much more evocative.

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3. Marketing 4.0

A perpetual sales cycle

You invest time and money planning your events. Talent scouting, negotiation, programming, marketing, projections and sales efforts, operations... nothing is left to chance in this long process of bringing your venue to life. And like many, you communicate with your audience to thank them for attending your shows. A simple gesture that shows you appreciate their support.

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3. Marketing 4.0

Marketing boost

I recently had the chance to realize one of my long-held dreams: to teach in my field, marketing. Since August, I've been taking on a teaching load at the Séminaire de Sherbrooke for the Sales Techniques course in the Web Marketing Manager program.

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1. The metamorphosis

A useful playground

At Ovation, we're constantly looking for ways to make your job easier. Knowing that you often have to recruit and train staff, we offer you a new environment that will be very useful to you.

With this in mind, we offer you the ticketing service you're familiar with, but in a version designed for training and practice. It's an environment conducive to learning and skills development. It allows users to familiarize themselves with the platform and carry out a series of exercises without fear of affecting your database or your results.

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