
Voice purchases
No, we're not referring here to sales made by voice over the phone or at your counter. Rather, we're having fun with the idea that voice assistants, such as Siri, Alexa, Cortana, Google Home and others, make it possible to make online purchases without moving or even using your fingers. According to a spring 2023 study, 30% of adult Quebecers use a voice assistance service to ask for the outside temperature, check the news, control other smart devices, etc.