* This article has been translated with a translation tool.
Big BrotherWhen I was young, movies often featured the big, strong brother protecting his little brother. The little one would get bullied and the big brother would come to the rescue. That's probably why when I was young, I idealized having a big brother. It must be said that I was puny, a bit curmudgeonly, and the oldest in the family. 😉
In the last few months, we have sometimes felt intimidated by the competition, especially in terms of marketing. We considered several solutions to make our offer stronger, but everyone knows that building muscle takes time.
So we figured that if we wanted to deal with the bullying once and for all, we had to find a big brother. However, we didn't want just anyone on our side. We wanted a big brother who is known for his toughness.
This big brother is Salesforce and its Marketing Cloud. It's known around the world, and it's coming to help us with all things marketing. With the segmentation and massive database from the Ovation platform, you'll be able to use Salesforce to reach your prospects and customers more intelligently.
"Up-sell, cross-sell, emails with personalized offers, marketing automation, social media advertising... Are your ambitions big? Well, all the better because the possibilities will be even greater.
As they say in English: "The sky is the limit" and with Marketing Cloud it is even more true!
Thanks and talk to you soon,
Jonathan Roy
Customer Experience Manager
