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5. Others

Less is more !

Have you ever heard this emblematic English phrase: "Less is more"? Having studied graphic design, these words were repeated like a religious doctrine. But what does this phrase really mean and why is it important?...

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3. Marketing 4.0

Living with its time

In the last few months, many of you have forwarded us emails from clients who do not identify themselves as "Mr." or "Ms.". In fact, if we are completely honest, few of us like these terms...

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1. The metamorphosis

You will not pass

Like the great Gandalf in front of the devil, the brave ticket agents stand up to men, women and children with invalid tickets every night of the show to prevent them from passing. The parallel is SO obvious...

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1. The metamorphosis

The big brother

When I was young, movies often featured the big, strong brother protecting his little brother. The little one would get bullied and the big one would come to the rescue. That's probably why when I was young, I idealized having a big brother...

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3. Marketing 4.0

The evolution towards segmentation

One of the hypotheses that would explain the evolution of human beings is that their brain would have grown in order to allow them to interact with a larger number of individuals. But what happens when we continually add new individuals to a group?

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2. The pro's advice

Some great tools for grey days

In the last few days, the news has not been good. So, to help you get through these grey days, here's a summary of some tools to help you deal with the situation...

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1. The metamorphosis

Whose beautiful baby?

After many months of work, Ovation finally delivers its latest product, the hybrid platform. We break out the champagne, we toast, we celebrate... and, we get back to work...

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1. The metamorphosis

A number to reach them all

I am one of those people who usually put important things in the same place. In fact, as soon as something is not in its place I lose it, even if it is only a few meters away...

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