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You invest time and money in designing your newsletter templates and e-mail campaign templates, and you want them to be as effective as possible! Their content and layout are chosen down to the last detail. You use the right words to present a compelling offer of the best product for your target profiles. Everything is calculated, even the timing is strategic. But did you know that your templates can be distorted depending on the e-mail platform used by your recipients?

Wisely structured and analyzed data is the key to informed decision-making. That's how we've summed up the last few years of developing functionalities that take advantage of the tools recently integrated into our solution, while keeping data in mind.

• Matrice prédictive : analyse les données et identifie continuellement les spectacles les plus susceptibles d’intéresser chaque client en fonction de son historique.

Le terme « parcours » est l’un de ces termes à la mode, qui peut être perçu comme dénué de sens profond. Toutefois, derrière ce « buzzword » existe un outil avec un potentiel marketing énorme.

A journey consists of a series of automated communications sent to people who meet certain criteria or have taken certain actions. Each message can be personalized for the receiver. They are frequently used to sell products or services, but can also be used to learn more about the interests, behaviors and habits of customers and prospects.

At a time when the smartphone is practically an extension of the human body, it's important to consider this medium, as well as others, when creating your digital communication tools. Responsive design is one of the keys to ensuring that your message reaches the widest possible audience.

As we've already announced, our move to Marketing Cloud, which comes as a result of Salesforce's integration with our solution, is a major step forward in our evolution. In fact, it's a launchpad for a series of features to come in the near future that will, let's just say, take your business to new heights.

When we think of design, we often think of fashion design. However, while fashion design leans more towards art, graphic design is first and foremost a communication tool. As Frédéric Metz, former director of UQAM's Centre de Design, once said, "Good design is where form meets function". An example of this would be the citrus juicer by the great industrial designer Philippe Starck.

Once again, Ovation innovates. We present our latest achievement, which combines the power of several tools working in perfect synergy. We've brought together your data from Ovation, Salesforce's Marketing Cloud and added artificial intelligence based on the predictive matrix to propel your sales. We've been talking about it and working on it for a long time, but today, we're there!

Did you know that you must migrate to Google Analytics 4, the next generation of Google Analytics, before July 1, 2023?

A necessary evil! In response to privacy issues, Google has launched GA4, which anonymizes IP addresses and limits data retention. Many of you have already taken the plunge, but for the rest of you, previous versions will soon no longer be supported. All in all, migration is fairly straightforward: all you have to do is follow the steps.

In the last few months, many of you have forwarded us emails from clients who do not identify themselves as "Mr." or "Ms.". In fact, if we are completely honest, few of us like these terms...