* This article has been translated with a translation tool.
After careful consideration, we have decided to offer you a new marketing solution to support your ticketing operations. We chose Symplify, a solution with Scandinavian roots that has been established in Quebec for several years.
Why change solutions, and why Symplify?
Mainly because of the approach. We are moving away from a large, profit-driven American company to a partner that is committed to service, but also to the autonomy of each customer.
Here are some of the advantages of Symplify:
- Their servers are located in Quebec, with no transit through the USA;
- They comply with Bill 25 and the GDPR;
- They have high standards of deliverability;
- They offer personalised and ongoing support;
- They send 450 million communications per year in Quebec alone;
- They already have expertise in culture and ticketing.
Already integrated with Marketing Cloud?
If you are one of those who already used Marketing Cloud, here is what will change for you. This is a new tool, so it will obviously be a new way of working. However, we have worked with Symplify to ensure that we can offer you an even better experience. Symplify will be synchronised with your ticketing system. This means you will have access to your customer lists, segments and show details directly in the tool, and the AI will continue to suggest the best shows through the journey.
We are already working on transferring customers from the current solution. If you are one of them, we will contact you to schedule training after the holidays, and the first mailings should go out around January 20th.
Thanks and talk to you soon,
Jonathan Roy
Customer Experience Manager