Blog

1. The metamorphosis

The big brother

When I was young, movies often featured the big, strong brother protecting his little brother. The little one would get bullied and the big one would come to the rescue. That's probably why when I was young, I idealized having a big brother...

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3. Marketing 4.0

The evolution towards segmentation

One of the hypotheses that would explain the evolution of human beings is that their brain would have grown in order to allow them to interact with a larger number of individuals. But what happens when we continually add new individuals to a group?

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