![](https://groupe.ovation.ca/wp-content/uploads/2023/05/GA4-V.png)
Switch to GA4
Did you know that you must migrate to Google Analytics 4, the next generation of Google Analytics, before July 1, 2023?
A necessary evil! In response to privacy issues, Google has launched GA4, which anonymizes IP addresses and limits data retention. Many of you have already taken the plunge, but for the rest of you, previous versions will soon no longer be supported. All in all, migration is fairly straightforward: all you have to do is follow the steps.