Blog

It's already September. The vacations are over and students are back in school. We've blinked and summer has flown by!

You're busy preparing for your season, filled with a variety of shows, each as entertaining as the next. You're excited to welcome the big-name artists who are your headliners, and feverish for the up-and-coming talents. Will these emerging artists draw the crowds you're hoping for?

To help you plan your marketing strategies, we thought we'd remind you of the promotional tools made available to you by Ovation. They have been designed over time to boost your sales and help you achieve your objectives.

The simplest way I've found to explain how our show recommendation system works is to draw a parallel with the game: Battleship. This game, which first saw the light of day in 1930 with a paper version, and was popularized by Milton Bradley from 1967 onwards, is a strategy game that has stood the test of time. The aim is simple: find your opponent's ships before he finds yours.

« Si l’on attend d’une machine qu’elle soit infaillible, elle ne peut pas être intelligente » Alan Turing –père de l’informatique théorique et élève de John Von Neumann, concepteur de l’IA moderne.

Comme c’est le cas pour les humains, les « machines » ou les ordinateurs apprennent de leurs erreurs. Toutefois, là où la machine à un avantage de taille, c’est que l’on peut utiliser les apprentissages déjà faits par d’autres machines pour arriver à un niveau de maturité beaucoup plus rapidement.

If there's one goal that every player in the performing arts shares, it's to bring our artists and our culture to the attention of the general public. At Ovation, this means developing a wide range of marketing tools to promote your programming to your audience.

As we've mentioned a few times, we've been actively working on marketing and artificial intelligence for just over two years now. This work has resulted in various tools and processes that we have made available to those who have made the step towards Marketing Cloud.

Customer segmentation consists of dividing an organization's database into groups of customers who share similarities and whose behavior presents an opportunity or a sign of decline. The aim of this segmentation is to tailor our strategies to treat each customer in such a way as to maximize their value to the organization.

In our industry, data is crucial to guide our decisions, develop our strategies, measure and compare our performance, identify trends, make projections... For this reason, we always collect as much data as possible. This raw data speaks to you, but producing specific reports from it is much more evocative.

You invest time and money planning your events. Talent scouting, negotiation, programming, marketing, projections and sales efforts, operations... nothing is left to chance in this long process of bringing your venue to life. And like many, you communicate with your audience to thank them for attending your shows. A simple gesture that shows you appreciate their support.

I recently had the chance to realize one of my long-held dreams: to teach in my field, marketing. Since August, I've been taking on a teaching load at the Séminaire de Sherbrooke for the Sales Techniques course in the Web Marketing Manager program.