* This article has been translated with a translation tool.
If there's one goal that every player in the performing arts shares, it's to bring our artists and our culture to the attention of the general public. At Ovation, this means developing a wide range of marketing tools to promote your programming to your audience.
That said, to reach people who aren't already customers of your venue, La Vitrine provides an interesting alternative. A user can view and/or search for shows according to criteria such as region, category, etc. Potential customers can agree to be geolocated to obtain even more relevant search results.
Once the show is found, La Vitrine redirects the person to your sales pages to complete the transaction. There's no fee for this service, and only show information is sent to La Vitrine and its partners. So you have nothing to worry about when it comes to the security of your sensitive data.
We understand that your website remains the cornerstone of your digital strategy, and we don't want to change that. However, La Vitrine should be seen as an opportunity for additional visibility.
To make a comparison, I'd say your website is a bit like a billboard on a busy highway. It's well placed and brings you a good clientele. Now imagine La Vitrine as another billboard, but on a new highway. The people on highway "A" will continue to see your billboard every day on their way to work, and the people on highway "B" who may never have seen your ad will also have the chance to see your offer.
Now it's up to you to make your decision. If you'd like to share your show data, we'll make the connection between Ovation and La Vitrine for you. If, on the other hand, you don't wish to use this service, nothing will be forwarded to La Vitrine. We will contact you in the next few days to find out what you intend to do, and proceed accordingly.
Thanks and talk to you soon,
Jonathan Roy
Customer Experience Manager
