New email lists in Marketing Cloud

After re-segmenting your customer base using two important factors, RFM (Recency, Frequency and Monetary Value) and by time of purchase, it seemed logical to us to give you access to these personalised lists from Marketing Cloud.

So, if you use the platform, you can now easily contact your different segments by choosing one of these new lists in your Data Extensions.

This makes several new marketing strategies possible. You can, for example, stimulate your customers who haven't bought for a long time, show last-minute buyers the advantages of buying earlier, or encourage your best customers who aren't already members of your venue to become members.

Here, your creativity, in line with your overall strategy, is your guideline, and the possibilities are vast and varied. If you need a helping hand to realise the full potential of these new lists, our team will be delighted to work with you to implement these innovative strategies.