From Marketing Cloud

We've integrated some new reports into Ovation, this time from Marketing Cloud. As not all employees have access to Marketing Cloud, we've taken the decision to export the statistics from the platform and integrate them directly into Ovation.

So, if you're a Salesforce user, you can now see your newsletter and journey statistics right in Ovation. Here are some examples of the information you can access:

1. Email delivery rate;
2. Email open rates;
3. Click to open rates;
4. Unsubscribe rate;
5. Conversion...

You can then easily evaluate the performance of your journeys and your newsletters to work even more efficiently. What's more, in order to better represent conversions (ticket sales), we've improved the way in which a conversion is attributed to a communication.

As a Marketing Cloud user, you can now access these newly added reports in the Graphical Reports section of Reports 3.0. If you haven't yet migrated to Marketing Cloud, we encourage you to contact us to take advantage of its many benefits, including free emails.