Break-even point

Do you know exactly when your shows become profitable? At Ovation, we believe that the break-even point is essential information for presenters who want to maximize the success of their shows. This information allows you to quickly determine which shows are profitable and which deserve additional marketing efforts.

During our recent visits to your venues, we noticed that while some were using it effectively, others did not have access to this decisive information. Thanks to your comments, we were able to identify the source of the problem.

The fields required for this report are nestled in the Clauses contrat menu, which is a section with different functions. This can give the impression that you'll have to invest hours in this, when in fact all you need to do is know the few fields to fill in and you'll quickly get your break-even point report.

Good news! To give everyone the benefit of this overview of show profitability, we've added a short training video. It shows you exactly what minimum information you need to fill in to get a clear view of the profitability of each of your shows in just a few minutes. To view this video, log on to our CUSTOMER ZONE on our corporate website and go to number 9 in the section. Ticketing Module section..

Finally, if you're a Marketing Cloud user, seeing the break-even point will help you make the most of the Performance report. De plus, comme mentionné dans une précédente infolettre, vous pourrez lancer directement de cet écran un parcours automatisé pour l’une de vos représentations qui pourrait bénéficier d’une communication marketing ciblée.

Allez à la découverte sans tarder, en espérant que cela vous aidera à mieux piloter votre programmation.s