{"id":4624,"date":"2025-05-07T11:11:00","date_gmt":"2025-05-07T15:11:00","guid":{"rendered":"https:\/\/groupe.ovation.ca\/?p=4624"},"modified":"2025-05-06T09:14:49","modified_gmt":"2025-05-06T13:14:49","slug":"from-marketing-cloud","status":"publish","type":"post","link":"https:\/\/groupe.ovation.ca\/en\/en-provenance-de-marketing-cloud\/","title":{"rendered":"From Marketing Cloud"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4624\" class=\"elementor elementor-4624\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b9b6e27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9b6e27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65d6782d\" data-id=\"65d6782d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30cf7559 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30cf7559\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3660ddce\" data-id=\"3660ddce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef1025e elementor-widget elementor-widget-text-editor\" data-id=\"ef1025e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>* This article has been translated with a translation tool.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d5d734 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"17d5d734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/05\/Rapport-mc-V.png\" class=\"attachment-large size-large wp-image-4625\" alt=\"\" srcset=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/05\/Rapport-mc-V.png 400w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/05\/Rapport-mc-V-200x300.png 200w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/05\/Rapport-mc-V-8x12.png 8w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a0b70 elementor-widget elementor-widget-text-editor\" data-id=\"f9a0b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We've integrated some new reports into Ovation, this time from Marketing Cloud. As not all employees have access to Marketing Cloud, we've taken the decision to export the statistics from the platform and integrate them directly into Ovation.<\/p>\n<p>So, if you're a Salesforce user, you can now see your newsletter and journey statistics right in Ovation. Here are some examples of the information you can access:<\/p>\n<ol>\n<li>Email delivery rate;<\/li>\n<li>Email open rates;<\/li>\n<li>Click to open rates;<\/li>\n<li>Unsubscribe rate;<\/li>\n<li>Conversion...<\/li>\n<\/ol>\n<p>You can then easily evaluate the performance of your journeys and your newsletters to work even more efficiently. What's more, in order to better represent conversions (ticket sales), we've improved the way in which a conversion is attributed to a communication.<\/p>\n<p>As a Marketing Cloud user, you can now access these newly added reports in the <em><strong>Graphical Reports<\/strong><\/em> section of <em><strong>Reports 3.0<\/strong><\/em>. If you haven't yet migrated to Marketing Cloud, we encourage you to contact us to take advantage of its many benefits, including free emails.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b440dc elementor-widget elementor-widget-text-editor\" data-id=\"6b440dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-1);\">Thanks and talk to you soon,<\/span><br><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4445\" src=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2023\/07\/thinking-face.png\" alt=\"\" width=\"47\" height=\"47\" srcset=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2023\/07\/thinking-face.png 160w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2023\/07\/thinking-face-150x150.png 150w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2023\/07\/thinking-face-12x12.png 12w\" sizes=\"(max-width: 47px) 100vw, 47px\" \/><br><strong>Jonathan Roy<\/strong><br>Customer Experience Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-205277dd\" data-id=\"205277dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8011bf5 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8011bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/05\/Rapport-mc-V.png\" class=\"attachment-large size-large wp-image-4625\" alt=\"\" srcset=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/05\/Rapport-mc-V.png 400w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/05\/Rapport-mc-V-200x300.png 200w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/05\/Rapport-mc-V-8x12.png 8w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>We've integrated some new reports into Ovation, this time from Marketing Cloud. As not all employees have access to Marketing Cloud, we've taken the decision to export the statistics from the platform and integrate them directly into Ovation.<\/p>\n<p>So, if you're a Salesforce user, you can now see your newsletter and journey statistics right in Ovation. Here are some examples of the information you can access:<\/p>\n<p>1.\tTaux de livraison des courriels\u2009;<br \/>\n2.\tTaux d\u2019ouvertures des courriels\u2009;<br \/>\n3.\tTaux de clic sur le nombre des courriels ouverts\u2009;<br \/>\n4.\tD\u00e9sabonnement\u2009;<br \/>\n5.\tConversion\u2026<\/p>","protected":false},"author":1,"featured_media":4625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-4-0"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En provenance de Marketing Cloud | Ovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groupe.ovation.ca\/en\/from-marketing-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En provenance de Marketing Cloud | Ovation\" \/>\n<meta property=\"og:description\" content=\"Nous avons int\u00e9gr\u00e9 dans Ovation de nouveaux rapports, cette fois-ci, en provenance de Marketing Cloud. 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