{"id":4614,"date":"2025-03-18T11:11:00","date_gmt":"2025-03-18T15:11:00","guid":{"rendered":"https:\/\/groupe.ovation.ca\/?p=4614"},"modified":"2025-03-18T08:29:32","modified_gmt":"2025-03-18T12:29:32","slug":"two-marketing-tools-working-in-synergy-3","status":"publish","type":"post","link":"https:\/\/groupe.ovation.ca\/en\/nouvelles-listes-dans-marketing-cloud\/","title":{"rendered":"New email lists in Marketing Cloud"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4614\" class=\"elementor elementor-4614\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b9b6e27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9b6e27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65d6782d\" data-id=\"65d6782d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30cf7559 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30cf7559\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3660ddce\" data-id=\"3660ddce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef1025e elementor-widget elementor-widget-text-editor\" data-id=\"ef1025e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>* This article has been translated with a translation tool.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d5d734 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"17d5d734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/03\/Nouvelles-listes-V.png\" class=\"attachment-large size-large wp-image-4615\" alt=\"\" srcset=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/03\/Nouvelles-listes-V.png 400w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/03\/Nouvelles-listes-V-200x300.png 200w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/03\/Nouvelles-listes-V-8x12.png 8w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a0b70 elementor-widget elementor-widget-text-editor\" data-id=\"f9a0b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After re-segmenting your customer base using two important factors, RFM (Recency, Frequency and Monetary Value) and by time of purchase, it seemed logical to us to give you access to these personalised lists from <em>Marketing Cloud<\/em>.<\/p>\n<p>So, if you use the platform, you can now easily contact your different segments by choosing one of these new lists in your <em><strong>Data Extensions<\/strong><\/em>.<\/p>\n<p>This makes several new marketing strategies possible. You can, for example, stimulate your customers who haven't bought for a long time, show last-minute buyers the advantages of buying earlier, or encourage your best customers who aren't already members of your venue to become members.<\/p>\n<p>Here, your creativity, in line with your overall strategy, is your guideline, and the possibilities are vast and varied. If you need a helping hand to realise the full potential of these new lists, our team will be delighted to work with you to implement these innovative strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b440dc elementor-widget elementor-widget-text-editor\" data-id=\"6b440dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-1);\">Thanks and talk to you soon,<\/span><br><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4445\" src=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2023\/07\/thinking-face.png\" alt=\"\" width=\"47\" height=\"47\" srcset=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2023\/07\/thinking-face.png 160w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2023\/07\/thinking-face-150x150.png 150w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2023\/07\/thinking-face-12x12.png 12w\" sizes=\"(max-width: 47px) 100vw, 47px\" \/><br><strong>Jonathan Roy<\/strong><br>Customer Experience Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-205277dd\" data-id=\"205277dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8011bf5 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8011bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/03\/Nouvelles-listes-V.png\" class=\"attachment-large size-large wp-image-4615\" alt=\"\" srcset=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/03\/Nouvelles-listes-V.png 400w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/03\/Nouvelles-listes-V-200x300.png 200w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2025\/03\/Nouvelles-listes-V-8x12.png 8w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir refait la segmentation de votre client\u00e8le via deux facteurs importants, RFM (R\u00e9cence, Fr\u00e9quence et valeur Mon\u00e9taire) ainsi que par d\u00e9lai d\u2019achat, il nous a sembl\u00e9 logique de vous donner acc\u00e8s \u00e0 ces listes personnalis\u00e9es, \u00e0 m\u00eame Marketing Cloud.<\/p>\n<p>Donc, si vous utilisez la plateforme, vous pourrez maintenant facilement contacter vos diff\u00e9rents segments en choisissant l\u2019une de ces nouvelles listes qui se trouvent dans vos Extensions de donn\u00e9es.<\/p>","protected":false},"author":1,"featured_media":4615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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