{"id":4469,"date":"2023-08-15T23:10:00","date_gmt":"2023-08-16T04:10:00","guid":{"rendered":"https:\/\/groupe.ovation.ca\/?p=4469"},"modified":"2023-07-31T10:13:32","modified_gmt":"2023-07-31T15:13:32","slug":"data-driven","status":"publish","type":"post","link":"https:\/\/groupe.ovation.ca\/en\/pilote-par-les-donnees\/","title":{"rendered":"Data-driven"},"content":{"rendered":"
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* This article has been translated with a translation tool.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wisely structured and analyzed data is the key to informed decision-making. That's how we've summed up the last few years of developing functionalities that take advantage of the tools recently integrated into our solution, while keeping data in mind.<\/p>

  • Predictive matrix: analyzes data and continuously identifies the shows most likely to interest each customer, based on their history.

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  • Customer segments: break down data by grouping it according to each customer's monetary value, behavior, purchase frequency and recency of last their last purchase.

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  • Customer journeys: activate the predicted scenario when a consumer falls into a targeted segment, and route the corresponding e-mails, with personalized content via the predictive matrix.

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  • Marketing Cloud: is the engine that harnesses the power of all our tools in combination with assiduously collected and analyzed data.<\/li><\/ul>

    With the matrix, segments and journeys, there's still more to come from Marketing Cloud. We're already exporting shows and buyers to optimize data use and facilitate integration. We have automated the production of certain customer lists, such as members or people interested in different subjects, and these lists are updated daily. Other lists can easily be exported from Ovation, with or without the use of the predictive matrix.<\/p>

    Soon, we'll be extending the journey parameters to target shows as well. In this case, a scenario would automatically be suggested to you to boost sales for a show that still has seats available for an upcoming performance. Or for a show that doesn't seem to be meeting its sales targets. And more dynamic e-mail templates will be available soon.<\/p>

    De fa\u00e7on enti\u00e8rement automatique et continue, notre solution analyse les donn\u00e9es, identifie pour vous des opportunit\u00e9s et contribue \u00e0 votre succ\u00e8s.<\/p>

    On your mark, get set, go!<\/p>

    The Ovation team<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Wisely structured and analyzed data is the key to informed decision-making. That's how we've summed up the last few years of developing functionalities that take advantage of the tools recently integrated into our solution, while keeping data in mind. <\/p>\n

    \u2022\tMatrice pr\u00e9dictive : analyse les donn\u00e9es et identifie continuellement les spectacles les plus susceptibles d\u2019int\u00e9resser chaque client en fonction de son historique. <\/p>","protected":false},"author":1,"featured_media":4470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-4-0"],"yoast_head":"\nPilot\u00e9 par les donn\u00e9es | Ovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groupe.ovation.ca\/en\/data-driven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilot\u00e9 par les donn\u00e9es | Ovation\" \/>\n<meta property=\"og:description\" content=\"C\u2019est avec des donn\u00e9es judicieusement structur\u00e9es et analys\u00e9es que l\u2019on prend des d\u00e9cisions \u00e9clair\u00e9es. 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