{"id":213,"date":"2021-09-21T11:00:02","date_gmt":"2021-09-21T16:00:02","guid":{"rendered":"https:\/\/groupeovation.wpengine.com\/?p=213"},"modified":"2023-01-06T11:34:05","modified_gmt":"2023-01-06T16:34:05","slug":"visit-to-the-hairdresser","status":"publish","type":"post","link":"https:\/\/groupe.ovation.ca\/en\/visite-chez-la-coiffeuse\/","title":{"rendered":"Visit to the hairdresser"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"213\" class=\"elementor elementor-213\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-977ea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"977ea6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a59472f\" data-id=\"6a59472f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bb86e14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bb86e14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57dbb6f0\" data-id=\"57dbb6f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ddbfe1 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"32ddbfe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-logo.png\" class=\"attachment-large size-large wp-image-1135\" alt=\"\" srcset=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-logo.png 400w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-logo-200x300.png 200w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-logo-8x12.png 8w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88559c elementor-widget elementor-widget-text-editor\" data-id=\"f88559c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>* This article has been translated with a translation tool.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f34a69f elementor-widget elementor-widget-text-editor\" data-id=\"1f34a69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tu sais comment l\u2019on se sent apr\u00e8s \u00eatre all\u00e9 chez la coiffeuse pour une coupe de cheveux tout \u00e0 fait diff\u00e9rente. \u00c9videmment, on est diff\u00e9rent \u00e0 l\u2019ext\u00e9rieur, mais l\u2019on a \u00e9galement ce petit quelque chose qui p\u00e9tille \u00e0 l\u2019int\u00e9rieur. Comme un \u00ab\u00a0boost\u00a0\u00bb d\u2019assurance ; une l\u00e9g\u00e8ret\u00e9 qui ressemble \u00e0 celle que l\u2019on ressent apr\u00e8s le grand m\u00e9nage du printemps.<\/p><p>Today that's how we feel at Ovation. In the last month, we took a moment to introspect.<\/p><p>This introspection allowed us to redefine several things, including our reason for being and the way we present ourselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b1b45 elementor-widget elementor-widget-text-editor\" data-id=\"24b1b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-24b1b45{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd2355 elementor-widget elementor-widget-text-editor\" data-id=\"4cd2355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, I&rsquo;m talking about the 2nd aspect, the brand image or our \u00ab\u00a0branding\u00a0\u00bb, as we say in marketing. Ovation&rsquo;s new logo is composed of a simple signature and a symbol that can be read in several ways.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a3df99c\" data-id=\"4a3df99c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d7f629 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8d7f629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-logo.png\" class=\"attachment-large size-large wp-image-1135\" alt=\"\" srcset=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-logo.png 400w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-logo-200x300.png 200w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-logo-8x12.png 8w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfe8a65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfe8a65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14767ec\" data-id=\"14767ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-009eebb elementor-widget elementor-widget-text-editor\" data-id=\"009eebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The signature is a visual representation of a standing ovation. The 2 \"O's\" in the name echo each other to represent that person who stands up at the end of the show to cheer the artist. It is a simple signature with a solid and stable font. The ovation is symbolized rather than illustrated for a more modern and timeless look.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d0b103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d0b103\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf229d8\" data-id=\"cf229d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d5e34b elementor-widget elementor-widget-image\" data-id=\"9d5e34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"291\" src=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/declinaison-symbole-Ovation-1024x291.png\" class=\"attachment-large size-large wp-image-1133\" alt=\"\" srcset=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/declinaison-symbole-Ovation-1024x291.png 1024w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/declinaison-symbole-Ovation-300x85.png 300w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/declinaison-symbole-Ovation-768x218.png 768w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/declinaison-symbole-Ovation-1536x436.png 1536w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/declinaison-symbole-Ovation-2048x581.png 2048w, https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/declinaison-symbole-Ovation-18x5.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47c7950a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47c7950a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18374f0a\" data-id=\"18374f0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e389928 elementor-widget elementor-widget-text-editor\" data-id=\"7e389928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"padding--lv2\"><p>What can you see in the symbol now? First of all there is a stage in the center and spectators around it. We want to contribute to bring people together, to connect them. You can also see a projector with its 4 flaps and the light in the center. Then, if you focus on the circle and on the upper part only, it is an eye with its eyelashes. It is wide open, captivated by the show. Finally, this same shape can also represent a head with a crown, it's the client king!<\/p><div class=\"padding--lv2\">If you don't see all of this, that's okay. Remember that the purpose of this symbol is not to illustrate these elements, but to symbolize them. You will gradually see this signature replace the old one on all our tools, so we hope you will appreciate it.<br \/>\u00a0<br \/>To conclude, a quick word about our \" hairdresser-stylist \". The new image was developed by a talented graphic designer named Roxane Gari\u00e9py. If you like what she did with our logo, I invite you to <a title=\"https:\/\/reseauovation.us10.list-manage.com\/track\/click?u=a7e8806e4de5026c2c0cb3e71&amp;id=4ab7363943&amp;e=c1fb39a59f\" contenteditable=\"false\" href=\"https:\/\/reseauovation.us10.list-manage.com\/track\/click?u=a7e8806e4de5026c2c0cb3e71&amp;id=4ab7363943&amp;e=c1fb39a59f\" target=\"_blank\" rel=\"noopener\"><u>watch the interview (in french)<\/u><\/a> realized with her or at <a title=\"https:\/\/reseauovation.us10.list-manage.com\/track\/click?u=a7e8806e4de5026c2c0cb3e71&amp;id=e9d72a214a&amp;e=c1fb39a59f\" contenteditable=\"false\" href=\"https:\/\/reseauovation.us10.list-manage.com\/track\/click?u=a7e8806e4de5026c2c0cb3e71&amp;id=e9d72a214a&amp;e=c1fb39a59f\" target=\"_blank\" rel=\"noopener\"><u>consult its portfolio<\/u><\/a>.<br \/>\u00a0<br \/>Thanks and talk to you soon,<\/div><div class=\"padding--lv2\"><br \/><br \/><img decoding=\"async\" src=\"https:\/\/mcusercontent.com\/a7e8806e4de5026c2c0cb3e71\/images\/a58a125f-1d26-3b8c-e56e-44a72f2be135.png\" width=\"45\" height=\"45\" data-file-id=\"5470285\" \/><br \/><strong>Jonathan Roy<\/strong><br \/><em>Customer Experience Manager<\/em><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>You know how you feel after going to the hairdresser for a completely different haircut. Sure, you look different on the outside, but you also have that little something that sparkles on the inside...<\/p>","protected":false},"author":1,"featured_media":1135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,14],"tags":[],"class_list":["post-213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-metamorphose","category-dans-le-siege-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visite chez la coiffeuse | Ovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groupe.ovation.ca\/en\/visit-to-the-hairdresser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visite chez la coiffeuse | Ovation\" \/>\n<meta property=\"og:description\" content=\"Tu sais comment l\u2019on se sent apr\u00e8s \u00eatre all\u00e9 chez la coiffeuse pour une coupe de cheveux tout \u00e0 fait diff\u00e9rente. \u00c9videmment, on est diff\u00e9rent \u00e0 l\u2019ext\u00e9rieur, mais l\u2019on a \u00e9galement ce petit quelque chose qui p\u00e9tille \u00e0 l\u2019int\u00e9rieur...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/groupe.ovation.ca\/en\/visit-to-the-hairdresser\/\" \/>\n<meta property=\"og:site_name\" content=\"Ovation\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T16:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-06T16:34:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/groupe.ovation.ca\\\/visite-chez-la-coiffeuse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/groupe.ovation.ca\\\/visite-chez-la-coiffeuse\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/groupe.ovation.ca\\\/#\\\/schema\\\/person\\\/7af7cdf4ce609c273489a8fb0fedaf9d\"},\"headline\":\"Visite chez la coiffeuse\",\"datePublished\":\"2021-09-21T16:00:02+00:00\",\"dateModified\":\"2023-01-06T16:34:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/groupe.ovation.ca\\\/visite-chez-la-coiffeuse\\\/\"},\"wordCount\":501,\"publisher\":{\"@id\":\"https:\\\/\\\/groupe.ovation.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/groupe.ovation.ca\\\/visite-chez-la-coiffeuse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/groupe.ovation.ca\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Evolution-logo.png\",\"articleSection\":[\"1. 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