{"id":1225,"date":"2022-03-01T11:00:00","date_gmt":"2022-03-01T16:00:00","guid":{"rendered":"https:\/\/groupeovation.wpengine.com\/?p=1225"},"modified":"2023-01-06T11:30:29","modified_gmt":"2023-01-06T16:30:29","slug":"the-big-brother","status":"publish","type":"post","link":"https:\/\/groupe.ovation.ca\/en\/le-grand-frere\/","title":{"rendered":"The big brother"},"content":{"rendered":"
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* This article has been translated with a translation tool.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Big BrotherWhen I was young, movies often featured the big, strong brother protecting his little brother. The little one would get bullied and the big brother would come to the rescue. That's probably why when I was young, I idealized having a big brother. It must be said that I was puny, a bit curmudgeonly, and the oldest in the family. \ud83d\ude09<\/p>

In the last few months, we have sometimes felt intimidated by the competition, especially in terms of marketing. We considered several solutions to make our offer stronger, but everyone knows that building muscle takes time.<\/p>

So we figured that if we wanted to deal with the bullying once and for all, we had to find a big brother. However, we didn't want just anyone on our side. We wanted a big brother who is known for his toughness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n

This big brother is Salesforce<\/b> and its Marketing Cloud<\/b>. Il est reconnu \u00e0 travers le monde, et il viendra nous porter main forte pour tout ce qui touche le \u00ab\u00a0marketing\u00a0\u00bb. Avec la segmentation et la base de donn\u00e9es volumineuse provenant de la plateforme Ovation, vous pourrez utiliser Salesforce pour rejoindre plus intelligemment vos prospects et clients. <\/p>\n

\u00ab\u00a0Up-sell\u00a0\u00bb, \u00ab\u00a0cross-sell\u00a0\u00bb, courriels avec des offres personnalis\u00e9es, \u00ab\u00a0marketing automation\u00a0\u00bb, publicit\u00e9 sur les m\u00e9dias sociaux\u2026 Vos ambitions sont-elles grandes ? Eh bien, tant mieux puisque les possibilit\u00e9s le seront d\u2019avantages. <\/p>\n

Comme on dit en anglais : \u00ab\u00a0The sky is the limit\u00a0\u00bb et avec Marketing Cloud c\u2019est encore plus vrai !<\/p>\n

Thanks and talk to you soon,<\/p>\n<\/div>\n

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\"a58a125f-1d26-3b8c-e56e-44a72f2be135.png\"
Jonathan Roy<\/strong>
Customer Experience Manager<\/em><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

When I was young, movies often featured the big, strong brother protecting his little brother. The little one would get bullied and the big one would come to the rescue. That's probably why when I was young, I idealized having a big brother...<\/p>","protected":false},"author":1,"featured_media":1229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,12],"tags":[],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-metamorphose","category-marketing-4-0"],"yoast_head":"\nLe grand fr\u00e8re | Ovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groupe.ovation.ca\/en\/the-big-brother\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le grand fr\u00e8re | Ovation\" \/>\n<meta property=\"og:description\" content=\"Quand j\u2019\u00e9tais jeune, on voyait souvent dans les films le grand fr\u00e8re costaud qui prot\u00e9geait son petit fr\u00e8re. 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