{"id":1219,"date":"2022-02-22T11:00:00","date_gmt":"2022-02-22T16:00:00","guid":{"rendered":"https:\/\/groupeovation.wpengine.com\/?p=1219"},"modified":"2023-01-06T11:31:13","modified_gmt":"2023-01-06T16:31:13","slug":"the-evolution-towards-segmentation","status":"publish","type":"post","link":"https:\/\/groupe.ovation.ca\/en\/levolution-vers-la-segmentation\/","title":{"rendered":"The evolution towards segmentation"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

* This article has been translated with a translation tool.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

One of the hypotheses that would explain the evolution of human beings is that their brain would have grown to allow them to interact with a larger number of individuals. But what happens when you continually add new individuals to a group? It becomes so large that even an evolved human brain is no longer able to process information efficiently. This is why segmentation was invented.<\/p>

Marketing segmentation is the art of dividing a large number of individuals by assigning them common characteristics in order to better interact with them.<\/p>

There are many ways to segment a group. How do you know which criteria to use to segment a group?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

At Ovation, we took the simple but effective approach of relying on specialists in the field. We partnered with the Numea team, who guided us through two mandates. The first one for market segmentation and the second one for customer segmentation. We did workshops with some of you and the whole thing was concluded with the delivery of 2 reports and a database for each of the 2 mandates.
\u00a0
These databases will be connected with Salesforce and the Ovation platform to allow you to reach prospects and customers more efficiently. In the coming months, we will explain in more detail what will be possible with these tools and how to do it.
\u00a0
Because evolution is necessary for survival, I wish you all a beautiful evolution and an excellent day.<\/p>

Thanks and talk to you soon,<\/p><\/div>

\"a58a125f-1d26-3b8c-e56e-44a72f2be135.png\"
Jonathan Roy<\/strong>
Customer Experience Manager<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

One of the hypotheses that would explain the evolution of human beings is that their brain would have grown in order to allow them to interact with a larger number of individuals. But what happens when we continually add new individuals to a group?<\/p>","protected":false},"author":1,"featured_media":1136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-4-0"],"yoast_head":"\nL\u2019\u00e9volution vers la segmentation | Ovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groupe.ovation.ca\/en\/the-evolution-towards-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019\u00e9volution vers la segmentation | Ovation\" \/>\n<meta property=\"og:description\" content=\"Une des hypoth\u00e8ses qui expliquerait l\u2019\u00e9volution de l\u2019\u00eatre humain est que son cerveau aurait grossi afin de lui permettre d\u2019interagir avec un plus grand nombre d\u2019individus. Mais qu\u2019est-ce qui se produit lorsque l\u2019on ajoute continuellement de nouveaux individus \u00e0 un groupe ?...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/groupe.ovation.ca\/en\/the-evolution-towards-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"Ovation\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-22T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-06T16:31:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-segmentation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/groupe.ovation.ca\/#\/schema\/person\/7af7cdf4ce609c273489a8fb0fedaf9d\"},\"headline\":\"L\u2019\u00e9volution vers la segmentation\",\"datePublished\":\"2022-02-22T16:00:00+00:00\",\"dateModified\":\"2023-01-06T16:31:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/\"},\"wordCount\":309,\"publisher\":{\"@id\":\"https:\/\/groupe.ovation.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-segmentation.png\",\"articleSection\":[\"3. Marketing 4.0\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/\",\"url\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/\",\"name\":\"L\u2019\u00e9volution vers la segmentation | Ovation\",\"isPartOf\":{\"@id\":\"https:\/\/groupe.ovation.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-segmentation.png\",\"datePublished\":\"2022-02-22T16:00:00+00:00\",\"dateModified\":\"2023-01-06T16:31:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#primaryimage\",\"url\":\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-segmentation.png\",\"contentUrl\":\"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-segmentation.png\",\"width\":400,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/groupe.ovation.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3. Marketing 4.0\",\"item\":\"https:\/\/groupe.ovation.ca\/category\/marketing-4-0\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"L\u2019\u00e9volution vers la segmentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/groupe.ovation.ca\/#website\",\"url\":\"https:\/\/groupe.ovation.ca\/\",\"name\":\"Ovation\",\"description\":\"Vivez l'exp\u00e9rience Ovation\",\"publisher\":{\"@id\":\"https:\/\/groupe.ovation.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/groupe.ovation.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/groupe.ovation.ca\/#organization\",\"name\":\"Ovation\",\"url\":\"https:\/\/groupe.ovation.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/groupe.ovation.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/groupeovation.wpengine.com\/wp-content\/uploads\/2021\/11\/Logo_Ovation_Couleur.png\",\"contentUrl\":\"https:\/\/groupeovation.wpengine.com\/wp-content\/uploads\/2021\/11\/Logo_Ovation_Couleur.png\",\"width\":4454,\"height\":1436,\"caption\":\"Ovation\"},\"image\":{\"@id\":\"https:\/\/groupe.ovation.ca\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/groupe.ovation.ca\/#\/schema\/person\/7af7cdf4ce609c273489a8fb0fedaf9d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e1cb97bff53587ec5aa068514c577b59a9b3f3e716512e2d13b1c78909ceb6bc?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1cb97bff53587ec5aa068514c577b59a9b3f3e716512e2d13b1c78909ceb6bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1cb97bff53587ec5aa068514c577b59a9b3f3e716512e2d13b1c78909ceb6bc?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/experience-ovation.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019\u00e9volution vers la segmentation | Ovation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/groupe.ovation.ca\/en\/the-evolution-towards-segmentation\/","og_locale":"en_US","og_type":"article","og_title":"L\u2019\u00e9volution vers la segmentation | Ovation","og_description":"Une des hypoth\u00e8ses qui expliquerait l\u2019\u00e9volution de l\u2019\u00eatre humain est que son cerveau aurait grossi afin de lui permettre d\u2019interagir avec un plus grand nombre d\u2019individus. Mais qu\u2019est-ce qui se produit lorsque l\u2019on ajoute continuellement de nouveaux individus \u00e0 un groupe ?...","og_url":"https:\/\/groupe.ovation.ca\/en\/the-evolution-towards-segmentation\/","og_site_name":"Ovation","article_published_time":"2022-02-22T16:00:00+00:00","article_modified_time":"2023-01-06T16:31:13+00:00","og_image":[{"width":400,"height":600,"url":"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-segmentation.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#article","isPartOf":{"@id":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/"},"author":{"name":"admin","@id":"https:\/\/groupe.ovation.ca\/#\/schema\/person\/7af7cdf4ce609c273489a8fb0fedaf9d"},"headline":"L\u2019\u00e9volution vers la segmentation","datePublished":"2022-02-22T16:00:00+00:00","dateModified":"2023-01-06T16:31:13+00:00","mainEntityOfPage":{"@id":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/"},"wordCount":309,"publisher":{"@id":"https:\/\/groupe.ovation.ca\/#organization"},"image":{"@id":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-segmentation.png","articleSection":["3. Marketing 4.0"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/","url":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/","name":"L\u2019\u00e9volution vers la segmentation | Ovation","isPartOf":{"@id":"https:\/\/groupe.ovation.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#primaryimage"},"image":{"@id":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-segmentation.png","datePublished":"2022-02-22T16:00:00+00:00","dateModified":"2023-01-06T16:31:13+00:00","breadcrumb":{"@id":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#primaryimage","url":"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-segmentation.png","contentUrl":"https:\/\/groupe.ovation.ca\/wp-content\/uploads\/2021\/12\/Evolution-segmentation.png","width":400,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/groupe.ovation.ca\/levolution-vers-la-segmentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/groupe.ovation.ca\/"},{"@type":"ListItem","position":2,"name":"3. Marketing 4.0","item":"https:\/\/groupe.ovation.ca\/category\/marketing-4-0\/"},{"@type":"ListItem","position":3,"name":"L\u2019\u00e9volution vers la segmentation"}]},{"@type":"WebSite","@id":"https:\/\/groupe.ovation.ca\/#website","url":"https:\/\/groupe.ovation.ca\/","name":"Ovation","description":"Live the Ovation experience","publisher":{"@id":"https:\/\/groupe.ovation.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/groupe.ovation.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/groupe.ovation.ca\/#organization","name":"Ovation","url":"https:\/\/groupe.ovation.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/groupe.ovation.ca\/#\/schema\/logo\/image\/","url":"https:\/\/groupeovation.wpengine.com\/wp-content\/uploads\/2021\/11\/Logo_Ovation_Couleur.png","contentUrl":"https:\/\/groupeovation.wpengine.com\/wp-content\/uploads\/2021\/11\/Logo_Ovation_Couleur.png","width":4454,"height":1436,"caption":"Ovation"},"image":{"@id":"https:\/\/groupe.ovation.ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/groupe.ovation.ca\/#\/schema\/person\/7af7cdf4ce609c273489a8fb0fedaf9d","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/e1cb97bff53587ec5aa068514c577b59a9b3f3e716512e2d13b1c78909ceb6bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1cb97bff53587ec5aa068514c577b59a9b3f3e716512e2d13b1c78909ceb6bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1cb97bff53587ec5aa068514c577b59a9b3f3e716512e2d13b1c78909ceb6bc?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/experience-ovation.com"]}]}},"_links":{"self":[{"href":"https:\/\/groupe.ovation.ca\/en\/wp-json\/wp\/v2\/posts\/1219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groupe.ovation.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groupe.ovation.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/groupe.ovation.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/groupe.ovation.ca\/en\/wp-json\/wp\/v2\/comments?post=1219"}],"version-history":[{"count":0,"href":"https:\/\/groupe.ovation.ca\/en\/wp-json\/wp\/v2\/posts\/1219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groupe.ovation.ca\/en\/wp-json\/wp\/v2\/media\/1136"}],"wp:attachment":[{"href":"https:\/\/groupe.ovation.ca\/en\/wp-json\/wp\/v2\/media?parent=1219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groupe.ovation.ca\/en\/wp-json\/wp\/v2\/categories?post=1219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groupe.ovation.ca\/en\/wp-json\/wp\/v2\/tags?post=1219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}